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The key to bootstrapping these new technologies is to market to website publishers rather than to end users.

[matrix] is an excellent system for real time public chat with associated real time direct messaging. The pitch to website publishers is simple and powerful:

  1. Use your web site to present what you offer for sale.
  2. Use your public [matrix] sales room to chat with visitors.
  3. Use private [matrix] direct messaging rooms to close sales.

For website publishers, [matrix] provides an Internet version of a face to face sales meeting that ranges from a one-on-one conversation in a sales call to a prospect's office or home, to a stream of conversations analogous to having a booth at a trade show, to presenting simultaneously to 200 prospects analogous to a sales event in a theater packed with enthusiastic prospects qualified and motivated to make a purchase! This is exactly what website publishers who offer something for sale dream of doing, and until the arrival of [matrix], there wasn't any good place on the Internet to do this.