An Open Letter to [matrix] Enthusiasts

white root

[matrix] and similar distributed Internet systems are the future. People do not want their reality "curated" by power centers such as corporations and governments. People are awakening to the toxicity of systems that are funded by advertising revenue. The future of chat, microblogging, multimedia publication, and other Internet social functions belongs to distributed systems that are funded by, and thus operated to serve, the people who use them. That future belongs to those systems that are worthy of trust and that can be verified to be worthy of trust, such as open source systems.

The key to bootstrapping these new technologies is to market to website publishers rather than to end users. [matrix] is an excellent system for real time public chat with associated real time direct messaging. The pitch to website publishers is simple and powerful:

Use your web site to present what you offer for sale.
Use your public [matrix] sales room to chat with visitors.
Use private [matrix] direct messaging rooms to close sales.

For website publishers, [matrix] provides an Internet version of a face to face sales meeting that ranges from a one-on-one conversation in a sales call to a prospect's office or home, to a stream of conversations analogous to having a booth at a trade show, to presenting simultaneously to 200 prospects analogous to a sales event in a theater packed with enthusiastic prospects qualified and motivated to make a purchase! This is exactly what website publishers who offer something for sale dream of doing, and until the arrival of [matrix], there wasn't any good place on the Internet to do this.

The key to launching [matrix] and other similar systems is to focus on serving such website publishers. Focus on serving such website publishers in a way that hitches [matrix] to their success. Some of them will "go viral", and the ones that do will pull [matrix] with them. Imagine if every seller on Amazon could have a room on [matrix] where shoppers could chat with a sales person before making the purchase. For high value products, competition between sellers would force every seller to have such a room, and a chat on [matrix] would become part of the way that business is done on Amazon.

Similarly, teachers and consultants can use private rooms on [matrix] as classrooms and consultation rooms, open only to paid students and clients. In such an application, a website would present the offer and accept payment for a "student registration" or "retainer" fee. Upon receipt of such a payment, the teacher or consultant can manually or automatically email an invite link to the room.

A proposal: Think of Wo'O's Table as an experiment to test these ideas for the teacher scenario. To every person who wants to see [matrix] go viral, please consider becoming a paid student on Wo'O's Table and then inviting your friends to do the same. Do what you can to make Wo'O's Table go viral, pulling [matrix] along with it. Do what you can to spread the word to other website publishers, telling them that they can have the same success if they create a room on [matrix] and incorporate [matrix] into their sales process.

This is win-win for everyone except the manipulative and predatory, advertising revenue driven, corporate legacy social media companies, with their "control issues". Shoppers get a better shopping experience. Sellers get an opportunity to convert more visitors into customers. [matrix] enthusiasts get to see [matrix] go viral and become a universal part of the Internet experience.

Thank you for reading this open letter. Please consider becoming my student and enabling me to fulfill, late in life, my lifelong dream of teaching worthy ideas to worthy students. This is a "you scratch my back and I'll scratch your back" proposal. Make my web site go viral, and together we will make [matrix] go viral!

Signed, Wo'O IdeaFarm (legal name Wo Of Ideafarm).

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